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About Time and Tide


Time+Tide is one of the world’s most popular watch media platforms, with significant audiences across the website, social media, a boutique print title called NOW Magazine and YouTube. Time+Tide has over 2.5million pages of content viewed each month, as well as half a million YouTube views. While Time+Tide’s audience is global, the style and flavour of the content is proudly Australian.

The title was founded by Australian journalist Andrew McUtchen in 2014 as an Instagram account – started when his friends continued to complain about the number of watch pictures he was posting on his personal account – and has grown over time to a Melbourne-based team of six full-time staff. The Time+Tide team are all passionate watch lovers with watch industry experience.

Time +Tide is frequently quoted and featured on international news and lifestyle publications including CNN, GQ, Men’s Health, WISH Magazine and – perhaps most proudly – the Joe Rogan Podcast.


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